Enjoy your journey to pastry heaven

When modern dessert art meets the finest coffee expertise, something extraordinary is created - at Pure Pastry it happens under the same roof and even within the same family.

With trained coffee sommelier Ursula Wiedenlübbert and Pastry Chef of the Year 2015 Tim Tegtmeier, two generations work together at Pure Pastry – with a true passion for their craft. The family business introduces a growing number of customers to the enticing and fascinating world of exquisite patisserie. Craftmanship, passion and a dedication to quality make Pure Pastry one of the top addresses for proper foodies in the Rhineland region.

The secret of Pure Pastry’s success lies in the attention to detail that everyone involved in the products brings, from the initial idea through to production and distribution. The corporate design is a visual expression of this principle, playfully varying the basic design elements.

vista — Designstudio for communication design in düsseldorf | Enjoy your journey to pastry heaven

White folding box featuring a yellow corporate design with a wave pattern and the text “Citrus Yogurt 0.5 L – Pure Pastry, Enjoy your sweet journey”

A pastry chef wearing black gloves fills a flambéed ice cream sundae with Pure Pastry's handmade ice cream

“We do everything we can to create that special moment when our customers taste the first spoonful of their dessert and forget the world around them.”
— Tim Tegtmeier

Pure Pastry flyer mockup on a beige background: unfolded product catalog featuring a macaron illustration, with a brown reverse side displaying contact information

Three Pure Pastry spread jars side by side, each with a copper lid and a custom label: “Hazelnut No. 1,” “Almond No. 2,” and “Pistachio No. 3”

Coffee, spreads or ice cream: packaging solutions have gradually been developed for the growing product range, giving each product category an independent character, but always recognisable as the main Pure Pastry brand. Company principles such as responsible sustainability and handmade quality are reflected in the product-specific packaging.