Journal

• April 2025

  New corporate design for Swiss start-up “wirtun”

  wirtun is a Swiss start-up specialising in holistic organisational development. They support people, teams and companies through change processes. Vista developed a corporate design that clearly, friendlily and confidently communicates this approach. The design combines minimalist typography with an eye-catching colour scheme. Illustrative elements bring warmth to the design, making wirtun's attitude tangible at first glance. A central motif — a 'high-five' gesture — symbolises motivation, team spirit, and shared success. The new visual identity creates brand recognition across all channels and gives wirtun a clear profile — open, friendly and approachable.

• February 2025

  Working together for a strong and visible creative scene in the city of Düsseldorf

  The creative industries are one of the main drivers of Düsseldorf's economy: with an annual turnover of 9.5 billion euros and more than 32,500 employees, the sector demonstrates its economic relevance. Nevertheless, there is often a lack of visibility and targeted exchange - both within the city's society and with politics and business. This is precisely where the newly founded Kreativwirtschaft Düsseldorf e.V. comes into action.

  As a founding member, together with eleven other Düsseldorf agencies and studios, we are thrilled to be part of this initiative. The aim of the new organisation is to bundle the interests of the industry, to give the creative professions more visibility and to further develop Düsseldorf as a strong creative hub. The first visible result of the collaboration is the new corporate design. It was developed jointly by the founding members - agencies and design studios from a wide range of backgrounds - who pooled their expertise and designed the first media for the launch. A central platform exchange, knowledge transfer and joint projects will be created through industry events, networking formats and collaborations. The foundations have been laid - now we are actively shaping the future of Düsseldorf's creative industries.